Stonehenge Capital and Enhanced Capital today announced an investment in LilyAna Naturals, a digitally native skincare company based in Collinsville, Mississippi.
LilyAna Naturals was purchased by RDM Partners, an independent sponsor founded and led by Retta Abraham, who will oversee the company’s growth initiatives. The capital provided by Stonehenge and Enhanced supported the acquisition of LilyAna Naturals and will allow for the company’s continued growth and the expansion of its popular skincare product line. LilyAna Naturals will maintain its headquarters in Mississippi.
With a mission of investing in small businesses in underserved markets and communities, Stonehenge and Enhanced are thrilled to be a part of the growth of LilyAna Naturals in Mississippi through the Mississippi Small Business Investment Company program, which seeks to provide access to growth capital for small businesses throughout Mississippi. Collinsville, a rural town located in Lauderdale County near Meridian, has a population of less than 2,000.
“Our investment in LilyAna Naturals is one of our largest investments in Mississippi to date and our first in the e-commerce space in the state,” said Matt Malone, Director at Stonehenge Capital. “We look forward to working alongside Retta Abraham to help this small business reach new heights by achieving its strategic goals.”
“I’m thrilled to partner with Stonehenge and Enhanced, who share my vision in creating a world-class clean beauty brand,” said Abraham. “LilyAna Naturals has seen tremendous growth as a leading clean beauty brand on the Amazon platform. We are excited to take the business to the next level.”
LilyAna Naturals was founded in 2014 and is sold through Amazon.com, where its products are consistently some of the highest-rated on the platform. The Retinol Cream, Eye Cream, Face Cream and Vitamin C Serum, are some of the company’s leading products, with more than 30,000 customer reviews. All LilyAna Naturals products are naturally derived and cruelty-free. The products are manufactured in the US and assembled in Mississippi.
"We are excited to play a role in supporting the growth of LilyAna Naturals,” said Mark Slusar, managing director at Enhanced Capital. "Investments like this are a great example of how private sector investment can support small business development and public sector economic development goals.”
About Stonehenge Capital
Since 1999, Stonehenge Capital has operated at the nexus of finance and community development, providing transformational capital in underserved markets that has grown our nation’s small businesses, created jobs for hard-working families and revitalized urban and rural communities. Stonehenge Capital is not a typical finance firm – it is a thought leader in investment capital, producing strong returns for investors and impactful social returns for communities. Stonehenge Capital fosters collaboration across a team of seasoned and talented professionals in Baton Rouge, Columbus, New York, Dallas and other locations, who leverage two decades of expertise and relationships to provide innovative financing solutions where they are most needed on a national scale.
About Enhanced Capital
Enhanced Capital is a leader in unlocking value for private investors seeking returns through socially responsible public investment initiatives. At the forefront of aligning private sector resources with public policy goals, we transform local economies to the benefit of both investors and community stakeholders by financing local businesses, solar energy projects, and historic building restorations.
About RDM Partners
RDM Partners (www.rdmpartners.com) is an independent sponsor focused on the acquisition, growth and monetization of digitally native assets. Founded in 2018, RDM Partners has made four investments to date.